Why users ghost products, and how we find the moment it happens.

Build user experience that converts.

Acquiring users is hard, but retaining them is even harder. We all know that great user experience doesn't happen by accident. That's why we help you build one that makes your product's value clear and worth paying for.

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Does this sound familiar?

Which of these are you dealing with? Pick everything that sounds familiar.

    A dashed circle for what users pictured sits above a blue orb for what they got. Each symptom you pick pushes the orb further down, widening the gap. WHAT THEY GOT WHAT THEY PICTURED THE GAP

    The gap starts before users open your product.

    People arrive with an idea of what they'll get. The experience either supports that idea or makes them question it.

    Before signup

    Picture

    “What will I get?”

    They leave when they can't picture the result.

    First session

    Experience

    “Can I get there?”

    They leave when they can't reach the result on their own.

    After the result

    Judge

    “Was it worth it?”

    They leave when the result isn't worth coming back for.

    What does the gap cost you each year?

    Put in four numbers from your funnel. See how much revenue you leave on the table compared with typical SaaS products.

    How we can close the gap together.

    A focused two-week Sprint, or ongoing help after it.

    2 weeks · fixed scope

    Sprint

    Turn first session into lasting value.

    Bridge the Expectation Gap by aligning your positioning, first value, and upgrade experience into one coherent journey.

    • Analysis of your onboarding journey and its main drop-off points
    • A prototype of how to change 3–5 critical moments, ready for your team to implement
    • A plan for the next steps that shapes your next months of PLG work
    Monthly · ongoing

    Partnership

    Better customer experiences take ongoing work.

    We research, design, implement, evaluate and learn together, working alongside your team.

    • A Head of PLG who does the work, not only directs it
    • Flexible intensity: we agree on an engagement that fits your needs
    • Embedded in your team, 3 months minimum recommended

    What this looks like in practice.

    Four products, four different gaps.

    What people say about working together.

    Hi, I'm Anastasia.

    PLG expert and behavioral science enthusiast. For 10+ years I've worked with B2B and B2C businesses to improve user experience and build profitable products that don't get ghosted.

    Previously at ProductLed. Now I run Ghosted, where I find out why new users don't stick.

    Anastasia Kudrow waving
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    Free field guide

    The Expectation Gap Guide

    Real examples of how products shape expectations, introduce value and help users recognize what they've achieved.

    +5660 real product screenshots
    from Mercury, Clay, Granola and more

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    The Expectation Gap Guide
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    Let's look at your product together.

    Interested in improving your product experience or exploring a collaboration? We can talk through your product, how you work, and whether a Sprint, ongoing partnership, or another collaboration makes sense.

    Book a free intro→