Why users ghost products, and how we find the moment it happens.
With an ongoing partnership, we ship the big strategic changes together and build impact that lasts.
Head of PLG on your team: I set priorities with you and do the work myself
Hands-on work: research, design, copy, frontend changes and analytics setup
Experiments every month, measured against your funnel
Flexible intensity: we agree on an engagement that fits your needs
A typical first three months. After that, the same rhythm continues.
Anastasia worksYour team buildsYour product, your goals, and what kind of help fits.
We set the goal, the metrics, and access to your product and data.
User interviews, funnel analysis, and your journey broken down screen by screen.
We agree on the first changes and experiments.
I design the changes and build the frontend, with analytics set up from day one.
Your engineers review and release the backend parts.
What shipped, and what we'll measure.
I track results against your funnel, adjust what didn't land, and line up the next experiments.
What changed, what we learned, what's next.
I join your Slack and your rituals and set priorities with you. Then I do the work myself: research, design, copy, frontend changes and analytics, so nothing waits on a handoff.
P8Interview notes are in. 4 of 6 users expected a template after signup, not a blank workspace. That matches the drop at step 3 on the map.
P3 repliesLast reply today at 10:58 AMMakes sense. Let's make it the first experiment.
On it. Design by Thursday, live behind a flag next week. I'll set up the tracking so we see it in the activation dashboard.
Message #plg
I walk your team through each redesign, before and after, on a call. Then I build the frontend and set up analytics, so every change can be measured. Your engineers review and handle the backend.
Anastasia Kudrow
Daniel OrtizEvery change runs against your funnel. We keep what moves activation and conversion, and drop what doesn't.
| Step | Control users | Control % | Treatment users | Treatment % | Lift |
|---|---|---|---|---|---|
| 1 Sign Up | 1,068 | 100% | 1,072 | 100% | — |
| 2 Connect Data Source | 440 | 41.2% | 628 | 58.6% | +42.2% |
| 3 View First Report | 129 | 12.1% | 228 | 21.3% | +76.0% |
What changed, what the numbers say, what we learned, and the plan for next month, in one page your team can read in five minutes.
PGoalMore users reach a first report in session one| Metric | Month 1 | Month 2 | Change |
|---|---|---|---|
| Reached first report | 12% | 21% | +9 pts |
| Trial to paid | 3.1% | 3.8% | +0.7 pts |
| Setup time (median) | 11 min | 4 min | −7 min |
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Partnerships that ran for months, in the founders' own words.
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